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One Day On Earth

Thousands of filmmakers to film ‘One Day On Earth’
World’s Largest Participatory Media Event Invites People to
Document Their World in 24 Hours on 10/10/10
Project Partnering with Dozens of Non-profits; More Than 56,000 Students to
Participate Through Project’s Educational Outreach Effort
DATE, LOS ANGELES, CA, AND NEW YORK, NY—If you had 24 hours to capture
your world on film, how would it look? The One Day on Earth project plans to have this
question answered by tens of thousands of filmmakers worldwide. They are inviting
global citizens everywhere to tell the story of their world during the 24-hour period of
Oct. 10, 2010. Filmmakers will be able to share their videos and perspectives from
10/10/10 on www.onedayonearth.org.
The project is free and open to all people, cultures, beliefs and nationalities. More than
1,800 participants in 140 countries have signed up to contribute. Participants range from
teenagers that will shoot on their cell phones to Academy Award-nominated
documentarians that film with hi-end HD cameras to humanitarian aid workers in some
of the most remote regions of the world.
Educators are also using the project to help teach media literacy. More than 65,000
students are participating in One Day on Earth as part of a classroom experience.
Participants range from a remote schoolhouse in Tigray, Ethiopia to a US school for the
deaf in Virginia. Educators and students are invited to sign-up for the project’s free
educational toolkits at www.101010educate.org.
Director/creator Kyle Ruddick and producers Brandon Litman and Michael Klima are
working with the United Nations, dozens of non-profit organizations, and NGOs (nongovernmental
organizations) to contribute clips that document important social issues
impacting the global community.
“One Day On Earth will permit us to view our world through diverse lenses,” said Kathy
Eldon, Founder of the Creative Visions Foundation, which is providing fiscal
sponsorship for the project. “We hope the tremendous archive of footage gathered will
offer a unique, unfiltered perspective on countries and cultures that are often seen only
through the eyes of outsiders.”
The documentation of 10/10/10 will be accessible through an online video time capsule
and used to create a One Day on Earth documentary film that explores our planet’s
identity.
The archive, searchable by topic, popularity and location, will be made available for
anyone to navigate and view. Participants who share footage shot on 10/10/10 will be
able to freely download content for non-commercial purposes.
About One Day on Earth:
One Day on Earth is a documentary and new media project for filmmakers, journalists,
students, educators, and inspired citizens who will film their perspective on the world
during the 24-hour period of October 10, 2010. The result will be a unique video time
capsule, global online community, and feature length film. A project of the Creative
Visions Foundation, One Day on Earth is working closely with the United Nations,
foundations and NGOs to document important social issues. More than 1,700
participants and educators representing over 56,000 students have already signed up
for the project, including Academy Award nominated filmmakers and internationally
recognized humanitarian organizations. Those who wish to support the One Day on
Earth project should visit www.101010donate.org to make a donation.
About the Founders
The creator of One Day on Earth, Kyle Ruddick, and his producing partners, Michael
Klima and Brandon Litman, have production offices in both New York and Los Angeles.
Through their Santa Monica, CA production studio, Ruddick and Klima handled large
production and post-production duties for a variety of brands and campaigns, including
THX and Star Wars Episode 3. Brandon Litman has been Executive Producer for on-air
marketing efforts with various television networks. His client roster includes Discovery
Channel, FX Networks, the Science Channel and HBO. The three credit the project’s
success to the many helping hands around the world that have pitched in.
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